I LIKE TO SAY THAT THERE ARE THREE LEVELS OF ARTMAKING.

1) ENTERTAINMENT: THIS, FOR ME, IS ESSENTIAL. IF THE WORK DOESN’T PULL ME IN, I’LL GO ELSEWHERE. AND DOING THIS AND THIS ALONE IS ONE HELL OF A CHALLENGE

2) EDUCATION: AFTER BEING ENTERTAINED, MAYBE I CAN LEARN SOMETHING TOO. WHILE WATCHING THE SOCIAL NETWORK, MAYBE I’LL LEARN SOMETHING ABOUT FACEBOOK OR FRAT BOYS. BUT BEFORE THIS LEARNING TAKES PLACE, I WANT TO BE ENTERTAINED.

3) CHANGE: AFTER BEING EDUCATED AND ENTERTAINED, ONCE IN A WHILE A STORY CHANGES YOUR LIFE. BUT AS AN ARTIST, THIS ISN’T SOMETHING YOU CAN SHOOT FOR. OTHERWISE YOU’D JUST WRITE SELF-HELP BOOKS AND ADVICE COLUMNS.

AND….
NOT ONLY DO I CONSIDER THE AUDIENCE FOR MY WORK, I CONFESS THAT I AIM TO ENTERTAIN.

AND I AGREE, WHILE I AIM TO MAKE WORK THAT IS FLUENT OF MY SELF EXPRESSION, I ALWAYS CONSIDER THE VIEWER - THEIR REACTIONS, THOUGHTS AND CRITICISM. I RECKON ITS HUMAN NATURE.